Walking through the canned tomato aisle can leave you feeling overwhelmed with all the choices—whole peeled, diced, crushed, pureed, and more. Are they really that different? The short answer is: Yes, they are. The canned tomatoes you choose can significantly impact the flavor and texture of your dish. Here’s your ultimate guide to picking the right can for every recipe.

1. Go for Whole Peeled Tomatoes
In most cases, whole peeled tomatoes are your best option. Why? They’re usually handled with more care than chopped or blended varieties. This ensures better quality, especially in dishes that require more texture, like chunky ragùs. Plus, whole tomatoes give you the flexibility to decide how to break them down:
- For a chunky ragù: Simply crush the tomatoes with your hands or a spoon.
- For a smooth puree: Blend the whole tomatoes in a blender or use an immersion blender directly in the pot.
This gives you more control over the texture and consistency of your sauce.
2. Choose Tomatoes in Their Juices, Not Puree
When given the option, always opt for tomatoes in their juices rather than those packed in puree. Why? The juice retains a brighter, fresher flavor and is less processed compared to puree, which often contains added tomato paste. This means you get a more natural taste that you can work with, depending on the needs of your recipe.
3. Don’t Get Too Hung Up on "San Marzano" Labels
"San Marzano" tomatoes have long been hailed as the gold standard, especially for Italian dishes. However, the place of origin isn’t as important as it might seem. While San Marzano tomatoes from the Campania region in Italy are known for their sweetness and low acidity, similar tomatoes are now grown in other regions, like California. In fact, the Real Simple canned tomatoes taste-test winner—Whole Foods Market 365 Everyday Value Organic Whole Peeled Tomatoes—comes from California and gives that authentic taste at a more affordable price.
Conclusion
Canned tomatoes might seem like a simple pantry item, but choosing the right kind can elevate your cooking. Stick to whole peeled tomatoes, opt for those in tomato juice rather than puree, and remember that good tomatoes don’t always come from the “San Marzano” label. Next time you're standing in the canned tomato aisle, you’ll be ready to grab the perfect can for your dish. Happy cooking!
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